Relationship marketing in Japan : the buyer-supplier relationships of four automakers

  • Jai-Beom Kim
  • Published 1999


Examines the individual buyer-supplier relationships of the four major Japanese automobile manufacturers. Building on the relationship marketing and the interorganizational trust literature, relates their supplier management practices to the type of supplier organizations they use, the relative sales revenues, number of employees, and profitability of both… (More)

4 Figures and Tables


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