Relationship between Internal Branding, Employee Brand and Brand Endorsement

@article{Natarajan2016RelationshipBI,
  title={Relationship between Internal Branding, Employee Brand and Brand Endorsement},
  author={T. Natarajan and Senthil Arasu Balasubramaniam and T. Srinivasan},
  journal={International Journal of Biometrics},
  year={2016},
  volume={12},
  pages={95}
}
Efficient internal branding practices give service organisations competitive advantage. While the impact of internal branding on employees behaviours has already been examined by academicians and practitioners, its role in developing a favourable employee brand remains unexplored. This article aims to analyse the influence of internal branding activities on employees’ brand knowledge, commitment and employee brand in higher education institutions in India and United States of America. Further… Expand
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