Relationship Quality and Innovation Capacity of Chains: The Case of the Traditional Food Sector in the EU

@inproceedings{Gellynck2010RelationshipQA,
  title={Relationship Quality and Innovation Capacity of Chains: The Case of the Traditional Food Sector in the EU},
  author={Xavier Gellynck and Bianka K{\"u}hne and Rob Weaver},
  year={2010}
}
The purpose of the paper is to explore how the perceived relationship quality is related to the innovation capacity in chains of the traditional food sector. Based on suggestions from theory and previous studies, empirical evidence is drawn from a survey of 90 traditional food chains including 270 chain partners from three European countries in four traditional food product categories. Heterogeneity across these chains is first examined based on cluster analysis that identifies three distinct… CONTINUE READING

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