Reinventing retail the latest Silicon Valley adventure is in brick-and-mortar

Abstract

Vibhu Norby isn't like most consumers; he doesn't wait until a tech product shows up at Best Buy or Costco. He's a classic early adopter who does most of his shopping on Kickstarter or Indiegogo, happy to preorder and wait months for delivery. Only after delivery does he sometimes realize that the product shipped doesn't quite fulfill the promise of the… (More)

Cite this paper

@article{Perry2016ReinventingRT, title={Reinventing retail the latest Silicon Valley adventure is in brick-and-mortar}, author={Tekl A. S. Perry}, journal={IEEE Spectrum}, year={2016}, volume={53}, pages={21-21} }