Reining in rumors

@inproceedings{DiFonzo1994ReiningIR,
  title={Reining in rumors},
  author={Nicholas DiFonzo and Prashant Bordia and Ralph L. Rosnow},
  year={1994}
}
x umors do not just fill up time around the water fountain. They can drain productivity, reduce profits, create stress in the workplace, or sully a company’s image. Some rumors tear at a company’s credibility, with both personnel and customers. Others have catapulted firms into financial disaster. It is imperative that managers know how to deal with the spread of questionable information, but even “experts” give a bewildering array of mixed signals. For instance, there is disagreement on… CONTINUE READING

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