Reification and Utopia in Mass Culture

  title={Reification and Utopia in Mass Culture},
  author={Fredric Jameson},
  journal={Social Text},
The theory of mass culture--or mass audience culture, commercial culture, "popular" culture, the culture industry, as it is variously known--has always tended to define its object against so-called high culture without reflecting on the objective status of this opposition. As so often, positions in this field reduce themselves to two mirror-images, and are essentially staged in terms of value. Thus the familiar motif of elitism argues for the priority of mass culture on the grounds of the sheer… 
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