Regulatory Fit and Persuasion: Basic Principles and Remaining Questions

@article{Cesario2008RegulatoryFA,
  title={Regulatory Fit and Persuasion: Basic Principles and Remaining Questions},
  author={Joseph Cesario and Edward Tory Higgins and Abigail A. Scholer},
  journal={Social and Personality Psychology Compass},
  year={2008},
  volume={2},
  pages={444-463}
}
How can researchers and practitioners use regulatory fit theory to increase the effectiveness of their attempts to change attitudes and behavior? In this article, we extract from the literature a set of basic processes by which fit can influence persuasion and describe different methods for inducing fit. Regulatory fit can influence persuasion by: (i) making message recipients feel right during message reception; (ii) increasing recipients’ strength of engagement with the message, which… 
Incidental Experiences of Regulatory Fit and the Processing of Persuasive Appeals
TLDR
It is suggested that incidental fit and non-fit experiences can produce, respectively, more superficial or more thorough processing of persuasive messages.
Regulatory Orientation, Message Framing and Influences of Fit on Customer Behaviors
Existing literature on consumer behavior has argued that an individual’s regulatory orientation interacts with message framing. If there is a match between regulatory orientation (promotion versus
Reflections on motivation: How regulatory focus influences self-framing and risky decision making
Regulatory focus theory is a new motivation theory that surpasses the hedonic principle of approaching pleasure and avoiding pain to uncover how individuals approach positive goals and avoid negative
When the Model Fits the Frame
TLDR
It is demonstrated that high levels of persuasion occur when a message advertising healthy dietary habits offers a regulatory fit between its framing and the described role model, and that the effects of such internal regulatory fit by vicarious experience depend on individuals’ perceptions of response- efficacy and self-efficacy.
Reaction to Deviates and Conformers: The Effect of Regulatory Fit
Adherence to group norms is an important determinant of how members judge one another, with conformers typically being evaluated more positively than deviates (Levine & Kerr, 2007). This study tested
Making Message Recipients “Feel Right”
TLDR
Participants experiencing regulatory fit had more positive attitudes toward a message's topic and greater intentions to behave in accordance with its recommendation than did participants experiencing nonfit and was associated with greater message effectiveness.
Making Message Recipients “Feel Right”
TLDR
Participants experiencing regulatory fit had more positive attitudes toward a message's topic and greater intentions to behave in accordance with its recommendation than did participants experiencing nonfit and was associated with greater message effectiveness.
The Role of Regulatory Fit in Framing Effective Negative Feedback Across Cultures
Giving effective negative feedback is not only important but also challenging. Often people struggle as to how; and perhaps even more so when the feedback receiver comes from a different culture .
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References

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Regulatory fit and persuasion: transfer from "Feeling Right.".
TLDR
Across 4 studies, regulatory fit enhanced perceived persuasiveness and opinion ratings and reversed when message-related thoughts were negative, supporting the claim that fit provides information about the "rightness" of one's evaluations.
Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion.
TLDR
It is demonstrated that people's goals associated with regulatory focus moderate the effect of message framing on persuasion, and how processing fluency may contribute to the "feeling right" experience when the strategy of goal pursuit matches one's goal is highlighted.
Incidental Experiences of Regulatory Fit and the Processing of Persuasive Appeals
TLDR
It is suggested that incidental fit and non-fit experiences can produce, respectively, more superficial or more thorough processing of persuasive messages.
How Regulatory Fit Affects Value in Consumer Choices and Opinions
Regulatory fit occurs when the manner of peoples' engagement in an activity sustains their current goal orientation or concerns with that activity. It is proposed that regulatory fit changes the
Self-Guide Framing and Persuasion: Responsibly Increasing Message Processing to Ideal Levels
TLDR
Individuals who read messages framed to match their stronger self-guides paid more attention to argument quality, as reflected in their attitudes and cognitive responses, which led to enhanced message processing activity, especially among individuals who were low in need for cognition.
Understanding Regulatory Fit
The authors focus on three critical areas of future research on regulatory fit. First, they focus on how regulatory orientation is sustained. The authors argue that there are two distinct approaches
Making Message Recipients “Feel Right”
TLDR
Participants experiencing regulatory fit had more positive attitudes toward a message's topic and greater intentions to behave in accordance with its recommendation than did participants experiencing nonfit and was associated with greater message effectiveness.
Thought confidence as a determinant of persuasion: the self-validation hypothesis.
TLDR
Evidence is provided that the magnitude of the attitude-thought relationship depends on the confidence people have in their thoughts, and that these self-validation effects are most likely in situations that foster high amounts of information processing activity.
Persuasion by a Single Route: A View From the Unimodel
Major current notions of persuasion depict it as attainable via 2 qualitatively distinct routes: (a) a central or a systematic route in which opinions and attitudes are based on carefully processed
How regulatory fit enhances motivational strength during goal pursuit
Higgins’ (2000) theory of regulatory fit proposes that motivational strength will be enhanced when the manner in which people work toward a goal sustains (rather than disrupts) their regulatory
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