Regulatory Fit and Persuasion: Basic Principles and Remaining Questions

  title={Regulatory Fit and Persuasion: Basic Principles and Remaining Questions},
  author={Joseph Cesario and E. Higgins and A. Scholer},
  journal={Social and Personality Psychology Compass},
  • Joseph Cesario, E. Higgins, A. Scholer
  • Published 2008
  • Psychology
  • Social and Personality Psychology Compass
  • How can researchers and practitioners use regulatory fit theory to increase the effectiveness of their attempts to change attitudes and behavior? In this article, we extract from the literature a set of basic processes by which fit can influence persuasion and describe different methods for inducing fit. Regulatory fit can influence persuasion by: (i) making message recipients feel right during message reception; (ii) increasing recipients’ strength of engagement with the message, which… CONTINUE READING
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