Regulating firearm advertisements that promise home protection. A public health intervention.

@article{Vernick1997RegulatingFA,
  title={Regulating firearm advertisements that promise home protection. A public health intervention.},
  author={Jon S. Vernick and Stephen P. Teret and Daniel W. Webster},
  journal={JAMA},
  year={1997},
  volume={277 17},
  pages={1391-7}
}
Firearms are a consumer product responsible for 38500 deaths in the United States in 1994. Like other products, firearms are advertised. In the absence of rules governing the design of firearms, regulating the way guns are advertised may be a useful public health intervention. Some gun advertisements include messages suggesting that bringing a handgun into… CONTINUE READING