Regulating alcohol advertising: content analysis of the adequacy of federal and self-regulation of magazine advertisements, 2008-2010.

@article{Smith2014RegulatingAA,
  title={Regulating alcohol advertising: content analysis of the adequacy of federal and self-regulation of magazine advertisements, 2008-2010.},
  author={Katherine Clegg Smith and Samantha N Cukier and David H. Jernigan},
  journal={American journal of public health},
  year={2014},
  volume={104 10},
  pages={1901-11}
}
OBJECTIVES We analyzed beer, spirits, and alcopop magazine advertisements to determine adherence to federal and voluntary advertising standards. We assessed the efficacy of these standards in curtailing potentially damaging content and protecting public health. METHODS We obtained data from a content analysis of a census of 1795 unique advertising… CONTINUE READING