Regularity and Conformity: Location Prediction Using Heterogeneous Mobility Data

  title={Regularity and Conformity: Location Prediction Using Heterogeneous Mobility Data},
  author={Yingzi Wang and Nicholas Jing Yuan and Defu Lian and Linli Xu and Xing Xie and Enhong Chen and Yong Rui},
Mobility prediction enables appealing proactive experiences for location-aware services and offers essential intelligence to business and governments. Recent studies suggest that human mobility is highly regular and predictable. Additionally, social conformity theory indicates that people's movements are influenced by others. However, existing approaches for location prediction fail to organically combine both the regularity and conformity of human mobility in a unified model, and lack the… CONTINUE READING

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