Regional Electronic Markets: A Tale of 2Cities.com

@inproceedings{Burn2003RegionalEM,
  title={Regional Electronic Markets: A Tale of 2Cities.com},
  author={Janice M. Burn and Carlo Zanaboni},
  booktitle={PACIS},
  year={2003}
}
This paper reviews the concept of electronic marketplaces and, in particular, their relevance for SMEs. A specific example of a Regional Electronic Marketplace (REM) using a Community Web model is examined within this context. The authors review the underlying philosophy for the project and the planning which preceded implementation. A review of the case highlights the issues which are critical for successful implementation and provides a framework to guide future REM developments. Finally, the… CONTINUE READING