• Corpus ID: 17564287

Reflect What We Teach : Practice What We Preach

  title={Reflect What We Teach : Practice What We Preach},
  author={W. Rocky Newman and Robert Zelin and Dale E. Marxen},
Often small business owners/managers feel they have inadequate time for formal forecasting and/or that they lack the expertise to do so. Since forecasting is an important decision-aiding tool, managers in small retail establishments can benefit by implementing a simple forecasting process. Doing so will enable them to better anticipate the firms future level of sales and lead to more successful operations. We suggest the use of relatively simple quantitative methods that have proven to work… 

Figures and Tables from this paper


An Analysis of Contemporary Forecasting in Small Business
Forecasting by small businesses has numerous deficiencies and can be improved substantially ... study indicates some do not prepare forecasts... owner/managers are the major preparers ... many
Selecting the Appropriate Forecasting Method
Today, most companies seem to use simple methods that are easy to comprehend and mostly those that involve judgment by company employees. On the other hand, most forecast practitioners generally use
State of Sales Forecasting Systems in Corporate America
Middle managers are mostly involved in developing sales forecasts... many companies neither evaluate nor reward forecasting performance ... half of the companies do not have electronic connection
Combining Subjective and Objective Forecasts Improve Results
As readers of this journal are quick to recognize, an accurate forecast of sales is vitally important to business planning. Sales forecasts filter through most organizations impacting on production
Ten Prescriptions for Forecasting Success
Forecasts that are easiest to be accepted are those which fit with the management goals ... it is important to match the forecasting model not only to the data or situation but also to the culture of
Management Forecasting: Survey Findings and Business Implications
Accurate forecasting is one of the most critical issues for business planning. Knowing how best to generate forecasts and how others are performing this function is important information for
Forecasting Technique Familiarity, Satisfaction, Usage, and Application
A ten-year retrospective study of Mentzcr and Cox (1984) was undertaken to answer the question 'Have sales forecasting practices changed over the past ten years?' A mail survey of 207 forecasting
An empirical study of managerial influence tactics is described using a structured interview process. Two hundred and fifty‐seven usable narrative accounts of downward influence attempts were
Retaining Women CPAs; Firms Can Benefit through Programs That Help Keep Talented Female Professionals
Will CPA firms be able to hold on to top talent in the future? The answer may depend to a large extent on their success in retaining women CPAS. In the last 20 years, women have entered higher