Reference-dependent sympathy

@article{Small2010ReferencedependentS,
  title={Reference-dependent sympathy},
  author={Deborah A. Small},
  journal={Organizational Behavior and Human Decision Processes},
  year={2010},
  volume={112},
  pages={151-160}
}
  • Deborah A. Small
  • Published 2010
  • Psychology
  • Organizational Behavior and Human Decision Processes
Natural disasters and other traumatic events often draw a greater charitable response than do ongoing misfortunes, even those that may cause even more widespread misery, such as famine or malaria. Why is the response disproportionate to need? The notion of reference dependence critical to Prospect Theory (Kahneman & Tversky, 1979) maintains that self-utility, or benefit to self, is not absolute level of wealth but rather gain or loss relative to a reference point. Four studies show that… Expand
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