Reengineering the New Product Development Process: A Framework for Innovation and Flexibility in High Technology Firms

@inproceedings{Malhotra1996ReengineeringTN,
  title={Reengineering the New Product Development Process: A Framework for Innovation and Flexibility in High Technology Firms},
  author={Manoj K. Malhotra and Varun Grover and Michelle L Desilvio},
  year={1996}
}
In response to an increasingly global and competitive environment, reengineering of fundamental cross functional processes is being actively pursued by corporations. This is particularly true in those industries which evolve rapidly. The flexibility to adapt to changing market needs and develop innovative products in such an environment is quintessential to success. This would make new product development arguably one of the most critical cross functional process. Traditionally, this process… CONTINUE READING

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