Reducing the influence of extrapersonal associations on the Implicit Association Test: personalizing the IAT.

@article{Olson2004ReducingTI,
  title={Reducing the influence of extrapersonal associations on the Implicit Association Test: personalizing the IAT.},
  author={Michael A. Olson and Russell H. Fazio},
  journal={Journal of personality and social psychology},
  year={2004},
  volume={86 5},
  pages={653-67}
}
The authors argue that the Implicit Association Test (IAT; A.G. Greenwald, D.E. McGhee, & J.L.K. Schwartz, 1998) can be contaminated by associations that do not contribute to one's evaluation of an attitude object and thus do not become activated when one encounters the object but that are nevertheless available in memory. The authors propose a variant of the IAT that reduces the contamination of these "extrapersonal associations." Consistent with the notion that the traditional version of the… CONTINUE READING
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