Reducing cigarette consumption in California: tobacco taxes vs an anti-smoking media campaign.

@article{Hu1995ReducingCC,
  title={Reducing cigarette consumption in California: tobacco taxes vs an anti-smoking media campaign.},
  author={Teh-wei Hu and Hye Youn Sung and Theodore E. Keeler},
  journal={American journal of public health},
  year={1995},
  volume={85 9},
  pages={1218-22}
}
OBJECTIVES The purpose of this study was to examine the relative effects of taxation vs an anti-smoking media campaign on cigarette consumption in California. METHODS Quarterly cigarette sales data reported by the California State Board of Equalization between 1980 and 1992 were used to estimate a time-series model, adjusted for seasonal variations and time trends. RESULTS The estimated results show that sales of cigarettes were reduced by 819 million packs from the third quarter of 1990… CONTINUE READING

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