Recruitment-Related Information Sources and Organizational Attractiveness: Can Something be Done about Negative Publicity?

@article{Hoye2005RecruitmentRelatedIS,
  title={Recruitment-Related Information Sources and Organizational Attractiveness: Can Something be Done about Negative Publicity?},
  author={Greet Van Hoye and F. Lievens},
  journal={International Journal of Selection and Assessment},
  year={2005},
  volume={13},
  pages={179-187}
}
The present study begins to fill a gap in the recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility-diagnosticity model was used as a theoretical framework to formulate predictions about the effects of these recruitment-related information sources. A mixed 2 x 2 experimental design was applied to examine whether initial assessments of… Expand
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