Recruiting older adults into a physical activity promotion program: Active Living Every Day offered in a naturally occurring retirement community.

@article{Hildebrand2009RecruitingOA,
  title={Recruiting older adults into a physical activity promotion program: Active Living Every Day offered in a naturally occurring retirement community.},
  author={Mary W Hildebrand and Peggy Neufeld},
  journal={The Gerontologist},
  year={2009},
  volume={49 5},
  pages={702-10}
}
PURPOSE This article explores recruitment strategies based on the transtheoretical model (TTM) with older adults living in a naturally occurring retirement community (NORC) to encourage enrollment in a physical activity promotion program, Active Living Every Day (ALED). Reasons for participation or nonparticipation are identified. DESIGN AND METHODS Recruitment strategies were designed to move older adults through the TTM stages of change to enroll in ALED and were built on meetings and… CONTINUE READING

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