Record low occupancies: implications for average daily rate growth - or, oh where oh where has my average daily rate gone? (And when will it come back?).

@inproceedings{Woodworth2010RecordLO,
  title={Record low occupancies: implications for average daily rate growth - or, oh where oh where has my average daily rate gone? (And when will it come back?).},
  author={R. Mark Woodworth},
  year={2010}
}
The Great Recession reversed a long upward streak for the U.S. hotel industry. Rates and occupancy should begin to recover by the end of 2010, as demand growth once again exceeds supply growth. Not all markets have suffered equally in the recession, and not all will recover at the same pace. Some of the weakest markets, such as Orlando and Phoenix, may recover faster than currently strong markets, as group demand picks up. Likewise, as the national economy picks up, Detroit may see recovery… CONTINUE READING

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