Reconsidering the role of interaction in analyzing and reporting focus groups.


In the two sections of this article, I examine aspects of the analysis and reporting of interaction in focus groups. In both sections, I argue that the essential importance of interaction for producing the data in focus groups does not correspond to any requirement that the analysis or the reporting of that data should emphasize interaction. With regard to… (More)
DOI: 10.1177/1049732310364627


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