Reconceptualising the External Validity of Discrete Choice Experiments

  title={Reconceptualising the External Validity of Discrete Choice Experiments},
  author={Emily Lancsar and Joffre Swait},
External validity is a crucial but under-researched topic when considering using discrete choice experiment (DCE) results to inform decision making in clinical, commercial or policy contexts. We present the theory and tests traditionally used to explore external validity that focus on a comparison of final outcomes and review how this traditional definition has been empirically tested in health economics and other sectors (such as transport, environment and marketing) in which DCE methods are… CONTINUE READING
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