Recommending and Evaluating Choices in a Virtual Community of Use

  title={Recommending and Evaluating Choices in a Virtual Community of Use},
  author={William C. Hill and Larry Stead and Mark Rosenstein and George W. Furnas},
When making a choice in the absence of decisive first-hand knowledge, choosing as other like-minded, similarly-situated people have successfully chosen in the past is a good strategy — in effect, using other people as filters and guides: filters to strain out potentially bad choices and guides to point out potentially good choices. Current human-computer interfaces largely ignore the power of the social strategy. For most choices within an interface, new users are left to fend for themselves… CONTINUE READING
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