Corpus ID: 197726330

Recognition and Perceptions of Native Advertising in Media

  title={Recognition and Perceptions of Native Advertising in Media},
  author={D. Natale},
1 Citations
Uloga metodologije razvoja kreativnosti i inovativnosti (eng. design thinking) u prirodnom oglašavanju
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The high credibility version of the website achieved a significantly higher click rate through sponsored Content, because the site's credibility encouraged visitors to explore the site for longer, and because the perception of the site overall 'rubbed off' on the Perception of the Sponsored Content in particular a halo effect. Expand
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