• Corpus ID: 197726330

Recognition and Perceptions of Native Advertising in Media

@inproceedings{Natale2019RecognitionAP,
  title={Recognition and Perceptions of Native Advertising in Media},
  author={Darlene Natale},
  year={2019}
}
1 Citations

Uloga metodologije razvoja kreativnosti i inovativnosti (eng. design thinking) u prirodnom oglašavanju

In recent years native advertising has been developing into a new revenue model for print media, and is notably being used with online media. Native advertising has gone from being merely a trend in

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