Recognition, use and perceptions of JUUL among youth and young adults

  title={Recognition, use and perceptions of JUUL among youth and young adults},
  author={Jeffrey G Willett and Morgane Bennett and Elizabeth C. Hair and Haijuan Xiao and Marisa S Greenberg and Emily J Harvey and Jennifer Cantrell and Donna M Vallone},
  journal={Tobacco Control},
  pages={115 - 116}
In recent years, use of electronic nicotine delivery systems (ENDS) has drastically increased, exceeding the prevalence of combustible tobacco use among youth in the USA.1 ENDS products are heavily marketed on television, radio and the internet, in print and at the point-of-sale,2–5 using strategies that may appeal to youth.6 Recent national data suggest exposure to ENDS marketing may be associated with increased use of the products among young people.5 7 Of public health concern are the… 
Use of Juul E-Cigarettes Among Youth in the United States.
JUUL was among the most popular e-cigarettes brands among youth, and there were few differences in sociodemographic profile or patterns of use between users of JUUL and other e-cigarette brands.
Prevalence of Electronic Cigarette Use Among Adolescents in New Jersey and Association With Social Factors.
Prevalence of current and frequent e-cigarette use among adolescents was higher when inclusive of JUUL use, and J UUL was by far the most common e- cigarette brand used, providing support for inclusion of brand-specific questions when assessing e-cigarettes use.
Prevalence of using pod-based vaping devices by brand among youth and young adults
This study assesses the prevalence of current use of JUUL, Suorin and Vuse across demographic and tobacco use characteristics among US youth and young adults.
e-Cigarette Use Among Youth in the United States, 2019.
In 2019, the prevalence of self-reported e-cigarette use was high among high school and middle school students, with many current e- cigarette users reporting frequent use and most of the exclusive e- vaping users reporting use of flavored e-cigarettes.
Changes in knowledge, perceptions and use of JUUL among a cohort of young adults
Findings demonstrate changes in knowledge of JUUL’s nicotine content, perceptions and use over a short period of time, suggesting frequent measurement is necessary.
Who is JUULing and Why? An Examination of Young Adult Electronic Nicotine Delivery Systems Users.
E-cigarette devices used by high-school youth.
Characteristics of Daily E-Cigarette Use and Acquisition Means Among a National Sample of Adolescents
Comprehensive efforts are needed to reduce e-cigarette use and nicotine addiction among adolescents.


E-Cigarette Marketing Exposure Is Associated With E-Cigarette Use Among US Youth.
Exposure to Electronic Cigarette Television Advertisements Among Youth and Young Adults
The dramatic increase in youth and young adult television exposure between 2011 and 2013 was driven primarily by a large advertising campaign on national cable networks, and the current e-cigarette television advertising may be promoting beliefs and behaviors that pose harm to the public health.
Exposure and Engagement With Tobacco- and E-Cigarette-Related Social Media.
Youth-Targeted E-cigarette Marketing in the US.
The extent to which e-cigarette advertisements use youth-appealing content is explored, with frequent use of emotional appeals, including happiness, friendship, sex, and success, which may be particularly appealing to youth.
Vital Signs: Exposure to Electronic Cigarette Advertising Among Middle School and High School Students - United States, 2014.
Estimation of the prevalence of e-cigarette advertisement exposure among U.S. middle and high school students in 2014 found exposure was highest for retail stores, followed by Internet, TV and movies, and newspapers and magazines, and multiple approaches are warranted, including efforts to reduce youth access to settings where tobacco products are sold.
Does Exposure and Receptivity to E-cigarette Advertisements Relate to E-cigarette and Conventional Cigarette Use Behaviors among Youth? Results from Wave 1 of the Population Assessment of Tobacco and Health Study
Recommended Citation Nicksic, Nicole E. PhD, MPH; Snell, L. Morgan MPP; and Barnes, Andrew J. PhD (2017) "Does Exposure and Receptivity to E-cigarette Advertisements Relate to E-cigarette and
Sales of Nicotine-Containing Electronic Cigarette Products: United States, 2015
Almost all e-cigarette products sold in US convenience stores and other assessed channels contained nicotine in 2015, reinforcing the importance of warning labels for nicotine-containing products, ingredient reporting, and restrictions on sales to minors.