Recognising what you like: Examining the relation between the mere-exposure effect and recognition

@article{Newell2007RecognisingWY,
  title={Recognising what you like: Examining the relation between the mere-exposure effect and recognition},
  author={Ben R. Newell and David R. Shanks},
  journal={European Journal of Cognitive Psychology},
  year={2007},
  volume={19},
  pages={103 - 118}
}
  • B. Newell, D. Shanks
  • Published 1 January 2007
  • Psychology
  • European Journal of Cognitive Psychology
The perceptual fluency/attributional model of the mere-exposure effect proposed by R. F. Bornstein and P. D'Agostino (1992) predicts that when recognition of a previously presented stimulus is above chance, feelings of fluency associated with that stimulus are discounted and thus the amount of fluency (mis)attributed to liking is reduced. This correction process results in smaller mere-exposure effects for supraliminal stimuli than for “subliminal” stimuli because when recognition is below… 
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62 Citations
Highly Influential Citations
4
Background Citations
30
Methods Citations
6
Results Citations
11

62 Citations

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Citation Type

Warmth of familiarity and chill of error: Affective consequences of recognition decisions
TLDR
Results showed that the effect of recognition on preferences depends upon objective familiarity, and suggest that affective evaluation can provide fine-grained access to the efficacy of cognitive processing even in simple cognitive tasks.
Mere exposure effect(s) in the context of explicit memory search
TLDR
It is suggested that it is the outcome of memory search that alters pleasantness ratings in the context of retrieval demands, and it is discussed how this confirmation of search (COS) hypothesis accounts for current and prior findings.
Exposure Is Not Enough: Suppressing Stimuli from Awareness Can Abolish the Mere Exposure Effect
TLDR
The results show that under these conditions the mere exposure effect does not occur without conscious awareness, and are consistent with the idea that themere exposure effect requires conscious awareness and has important implications for theories of memory and affect.
The Mere Exposure Effect and Classical Conditioning
TLDR
The results suggest some support for Zajonc’s hypothesis because only the strongest positive associations led to a mere exposure effect, but this conclusion must be considered carefully given the mixed statistical support.
[Multiple mere exposure effect: category evaluation measured in the Go/No-go association task (GNAT)].
TLDR
The results suggest that exposure to various stimuli in a category is more effective than repeated exposure to a single stimulus for increasing likability.
Mental Rehearsal Increases Liking for Repeatedly Exposed Stimuli
TLDR
The experiments uniformly revealed greater gains in liking for repeated stimuli when mental rehearsal was involved than when rehearsal was not involved, and these results are not accommodated by the most widely accepted theory of repeated exposure effects.
The Mere Exposure Instruction Effect: Mere Exposure Instructions Influence Liking
TLDR
Seven experiments are reported showing that (1) mere exposure instructions influence implicit stimulus evaluations as measured with an Implicit Association Test, personalizedimplicit association test, or Affect Misattribution Procedure, but not with an Evaluative Priming Task, and (3) the instruction effect depends on participants’ memory of which stimulus will be presented more frequently.
Gamma oscillations distinguish mere exposure from other likability effects
Multiple context mere exposure: Examining the limits of liking
TLDR
The results suggest that familiarity of the relationship between stimuli and their context, not simply familiarity ofThe stimuli themselves, leads to liking, which supports a broader framework that suggests that liking is partly a function of the consistency between past and present experiences with a target stimulus.
Can "pure" implicit memory be isolated? A test of a single-system model of recognition and repetition priming.
TLDR
No evidence of priming in the absence of recognition was found; instead, priming and recognition were associated across experiments and were consistent with the prediction of a single-system model, which was fit to the data from all the experiments.
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References

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  • B. Newell, J. Bright
  • Psychology
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