Recognising what you like: Examining the relation between the mere-exposure effect and recognition

  title={Recognising what you like: Examining the relation between the mere-exposure effect and recognition},
  author={Ben R. Newell and David R. Shanks},
  journal={European Journal of Cognitive Psychology},
  pages={103 - 118}
  • B. Newell, D. Shanks
  • Published 1 January 2007
  • Psychology
  • European Journal of Cognitive Psychology
The perceptual fluency/attributional model of the mere-exposure effect proposed by R. F. Bornstein and P. D'Agostino (1992) predicts that when recognition of a previously presented stimulus is above chance, feelings of fluency associated with that stimulus are discounted and thus the amount of fluency (mis)attributed to liking is reduced. This correction process results in smaller mere-exposure effects for supraliminal stimuli than for “subliminal” stimuli because when recognition is below… 
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Mere Exposure: A Gateway to the Subliminal
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The Generalizability of Subliminal Mere Exposure Effects: Influence of Stimuli Perceived Without Awareness on Social Behavior
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  • B. Newell, J. Bright
  • Psychology
    The Quarterly journal of experimental psychology. A, Human experimental psychology
  • 2001
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On the status of unconscious memory: Merikle and Reingold (1991) revisited.
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