Reciprocity is not give and take: asymmetric reciprocity to positive and negative acts.

@article{Keysar2008ReciprocityIN,
  title={Reciprocity is not give and take: asymmetric reciprocity to positive and negative acts.},
  author={Boaz Keysar and Benjamin A Converse and Jiunwen Wang and Nicholas Epley},
  journal={Psychological science},
  year={2008},
  volume={19 12},
  pages={1280-6}
}
Unlike economic exchange, social exchange has no well-defined "value." It is based on the norm of reciprocity, in which giving and taking are to be repaid in equivalent measure. Although giving and taking are colloquially assumed to be equivalent actions, we demonstrate that they produce different patterns of reciprocity. In five experiments utilizing a dictator game, people reciprocated in like measure to apparently prosocial acts of giving, but reciprocated more selfishly to apparently… CONTINUE READING

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