Recent Trends and Emerging Practices in Retailer Pricing

  title={Recent Trends and Emerging Practices in Retailer Pricing},
  author={Ruth N. Bolton and Venkatesh Shankar and Detra Y. Montoya},
Profitability in retailer pricing has become a paramount concern. Retailers, especially , grocery retailers, are operating on razor-thin margins. On average, a super-market's margin is about 1% of net sales. A typical supermarket today is bigger than ever before, with several thousand items—and, owing to mergers and acquisitions , it is part of an even larger retail chain. Prices are set weekly on these items, so that supermarkets are challenged to develop a coherent and profitable pricing… CONTINUE READING