Receiver psychology and the evolution of animal signals

@article{Guilford1991ReceiverPA,
  title={Receiver psychology and the evolution of animal signals},
  author={Tim Guilford and Marian S. Dawkins},
  journal={Animal Behaviour},
  year={1991},
  volume={42},
  pages={1-14}
}
Despite decades of interest, the adaptive significance of the extraordinary diversity in the design of animal signals remains elusive. It is suggested that signal design consists of two components: 'strategic design' and 'efficacy'. Strategic design is concerned with how a signal is constructed by natural selection to provide the information necessary to make a receiver respond (e.g. by being good at displaying underlying quality), whilst efficacy is concerned with how a signal is designed to… CONTINUE READING
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