• Corpus ID: 166629746

Rebranding Godiva: The Yıldız Strategy

@inproceedings{Deshpande2015RebrandingGT,
  title={Rebranding Godiva: The Yıldız Strategy},
  author={Rohit Vasant Deshpande and Esel Y. Cekin},
  year={2015}
}
1 Citations

Responsible Luxury Development: A Study on Luxury Companies’ CSR, Circular Economy, and Entrepreneurship

In this chapter, we discuss how luxury brands can build their success on corporate social responsibility (CSR), leveraging specifically on the paradigm of circular economy. The idea advanced in the