Real-time optimization of personalized assortments

  title={Real-time optimization of personalized assortments},
  author={Negin Golrezaei and Hamid Nazerzadeh and Paat Rusmevichientong},
Motivated by the availability of real-time data on customer characteristics, we consider the problem of personalizing the assortment of products to each arriving customer. For an arriving customer of type z, the company must decide, in real-time, on the assortment of products to offer. Given the offered assortment, the customers make choices on which products to buy, if any, according to a general choice model that is specific to each customer type. Our goal is to develop a revenue-maximizing… CONTINUE READING
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