Real men don’t eat (vegetable) quiche: Masculinity and the justification of meat consumption.

  title={Real men don’t eat (vegetable) quiche: Masculinity and the justification of meat consumption.},
  author={Hank Rothgerber},
  journal={Psychology of Men and Masculinity},
  • H. Rothgerber
  • Published 1 October 2013
  • Psychology
  • Psychology of Men and Masculinity
As arguments become more pronounced that meat consumption harms the environment, public health, and animals, meat eaters should experience increased pressure to justify their behavior. Results of a first study showed that male undergraduates used direct strategies to justify eating meat, including endorsing pro-meat attitudes, denying animal suffering, believing that animals are lower in a hierarchy than humans and that it is human fate to eat animals, and providing religious and health… 

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