Real men don’t eat (vegetable) quiche: Masculinity and the justification of meat consumption.

  title={Real men don’t eat (vegetable) quiche: Masculinity and the justification of meat consumption.},
  author={Hank Rothgerber},
  journal={Psychology of Men and Masculinity},
  • H. Rothgerber
  • Published 1 October 2013
  • Psychology
  • Psychology of Men and Masculinity
As arguments become more pronounced that meat consumption harms the environment, public health, and animals, meat eaters should experience increased pressure to justify their behavior. Results of a first study showed that male undergraduates used direct strategies to justify eating meat, including endorsing pro-meat attitudes, denying animal suffering, believing that animals are lower in a hierarchy than humans and that it is human fate to eat animals, and providing religious and health… 

Tables from this paper

“But I Don’t Eat that Much Meat”

As arguments become more pronounced that meat consumption harms the environment, public health, and nonhuman animals, meat-eaters should experience increased pressure to justify their behavior. The

Eating Meat Makes You Sexy: Conformity to Dietary Gender Norms and Attractiveness

Past research has highlighted links between meat consumption and masculine gender role norms such that meat consumers are generally attributed more masculine traits than their vegetable-consuming

Efforts to overcome vegetarian-induced dissonance among meat eaters

It's not vegetarian, it's meat-free! Meat eaters, meat reducers and vegetarians and the case of Quorn in the UK

During the past decade, environmental, health, economic and ethical concerns relating to increasing levels of meat consumption have attracted the interest of governments, media and the public.

Masculinity and men’s resistance to meat reduction

This article conceptualizes meat reduction as a masculinity threat for men and presents strategies for making men more receptive to meat reduction. Meat consumption is stereotypically associated with

Meatless meals and masculinity: How veg* men explain their plant-based diets

ABSTRACT Scholars have found that assumed connections between meat eating and performances of masculinity are perpetuated across the American public sphere. However, food expectations and choices are



Attitudes towards meat and meat-eating among adolescents in Norway: a qualitative study

The study showed that disgust was solely related to red meat varieties and not to chicken, and red meat-eating was more common among males than females.


Abstract Gender permeates all aspects of life, including foodlife, and can be examined using singular and multiple models of genderedness. Singular models of masculinity gender-type foods as

Influences on Meat Avoidance Among British Students

Chicken and turkey were the least often avoided flesh foods among men and women, and the only clear gradation from flesh-eating to vegetarianism was eating poultry and either beef/lamb or pork, eating only poultry and eating neither.

The role of meat in everyday food culture: an analysis of an interview study in Copenhagen

It is suggested that negative attitudes towards meat are not necessarily associated with decreased meat consumption, but are associated with a tendency to re-structure meals with special reference to the role assigned to meat.

The Sexual Politics of Meat: A Feminist-Vegetarian Critical Theory

What does the eating of meat have to do with the women's movement? Is there a cultural correlation between our image of and attitude toward women and the slaughter of animals? This study answers

Men, masculinity and food: interviews with Finnish carpenters and engineers

It is suggested that both masculinity and occupational class play a role in male food-related practices and preferences in Finnish men from two occupational groups.

Current Attitudes and Future Influence on Meat Consumption in the U.K.

A survey of 1018 U.K. residents was conducted using the basic structure of the theory of reasoned action along with scenarios of possible future events investigating meat-eating and vegetarianism, finding that future events found to affect people's estimated meat- eating were the availability of polyunsaturated meat and meat produced with strict safety guarantees.

Gender differences in the consumption of meat, fruit and vegetables are similar in Finland and the Baltic countries.

The consistent association of gender and food and the similarity of gender patterning in population subgroups point to the stability of masculine versus feminine food habits, which suggests that food habits contribute equally to the gender gap in health in the Baltic countries as they do in Finland.

Alcohol consumption and masculine identity among young men

How young men's patterns of alcohol consumption are related to their beliefs about masculinity, and the importance of drinking to their masculine identities is identified.