Real Options and Enterprise Technology Project Selection and Deployment Strategies

@inproceedings{Jeffery2003RealOA,
  title={Real Options and Enterprise Technology Project Selection and Deployment Strategies},
  author={Mark Jeffery},
  year={2003}
}
real options applied to technology projects, and quantifying the business value of information technology initiatives. He has more than 30 publications in scientific and technology journals, and three book chapters including a chapter on ROI analysis for e-business projects in the 2003 Wiley Encyclopedia of the Internet. Prof. Jeffery has also developed 14 original case studies that are used in the Kellogg MBA course he teaches on Technology Portfolio and Program Management, and the Kellogg… CONTINUE READING

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