Reagan's "Gender Gap" Strategy and the Limitations of Free-Market Feminism

  title={Reagan's "Gender Gap" Strategy and the Limitations of Free-Market Feminism},
  author={M. Chappell},
  journal={Journal of Policy History},
  pages={115 - 134}
  • M. Chappell
  • Published 2012
  • Sociology
  • Journal of Policy History
  • In late November 1982, presidential aide Lee Atwater forwarded to chief of staff James Baker a report warning about “one of the most severe challenges facing the [Reagan] administration” in the coming year, one that “could lock the GOP into permanent minority status.” He was referring to the “gender gap”: 1 women had voted for Reagan in signifi cantly lower proportions than men, Reagan’s approval lagged among women, and pundits credited women voters with several Democratic victories in the 1982… CONTINUE READING
    2 Citations


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