Reagan’s “Gender Gap” Strategy and the Limitations of Free-Market Feminism

M. Chappell

DOI:10.1017/S0898030611000406

Corpus ID: 145256941

Reagan’s “Gender Gap” Strategy and the Limitations of Free-Market Feminism

@article{Chappell2012ReagansG,
  title={Reagan’s “Gender Gap” Strategy and the Limitations of Free-Market Feminism},
  author={M. Chappell},
  journal={Journal of Policy History},
  year={2012},
  volume={24},
  pages={115 - 134}
}

M. Chappell
Published 2012
Sociology
Journal of Policy History

In late November 1982, presidential aide Lee Atwater forwarded to chief of staff James Baker a report warning about “one of the most severe challenges facing the [Reagan] administration” in the coming year, one that “could lock the GOP into permanent minority status.” He was referring to the “gender gap”: 1 women had voted for Reagan in signifi cantly lower proportions than men, Reagan’s approval lagged among women, and pundits credited women voters with several Democratic victories in the 1982… Expand

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