Reading Lasswell's Model of Communication Backward: Three Scholarly Misconceptions

  title={Reading Lasswell's Model of Communication Backward: Three Scholarly Misconceptions},
  author={Zachary S. Sapienza and Narayanan Iyer and Aaron S. Veenstra},
  journal={Mass Communication and Society},
  pages={599 - 622}
The year 2015 marks the 75th anniversary of the first known reference to Harold D. Lasswell's model of communication in 1940. In recognition of this milestone, this paper revisits Lasswell's famous construct, “Who, said what, in which channel, to whom, with what effect?” by offering a textual analysis of its conceptual evolution over the last 75 years. Inspired by Eulau and Zlomke's (1999) study on Harold Lasswell's legacy to the discipline of political science, we pose a similar question to… 
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