Reading Culture

  title={Reading Culture},
  author={Timothy Weiss},
  journal={Journal of Business and Technical Communication},
  pages={321 - 338}
  • Timothy Weiss
  • Published 1997
  • Computer Science
  • Journal of Business and Technical Communication
A new orientation toward intercultural and international communication will demand a redefinition of the professional communicator and professional communication: Translation—understood in a broad sense—will become a crucial skill. Analyzing what is absent from contexts and messages will become just as important as editing and refining what is present in them. This article considers the process of translation in the framework of the postmodern debate about language and reality as well as the… Expand
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  • Psychology
  • IEEE Transactions on Professional Communication
  • 2008
Based on a case study of a global training team, this article focuses on an important ability for professional communicators: collaborating with translators. The study confirms the value ofExpand
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Laurie Grobman’s commentary, “Beyond Internationalization: Multicultural Education in the Professional Writing Contact Zone” (JBTC 13 [1999]: 427-48), makes sense in several respects, butExpand
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  • J. Melton
  • Psychology
  • IEEE Transactions on Professional Communication
  • 2009
When the primary aim of global, professional communication expands to include rapport building in addition to information sharing, basic parts of the communication process must be reevaluated. SuchExpand


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