Reactions to counterstereotypic behavior: the role of backlash in cultural stereotype maintenance.

@article{Rudman2004ReactionsTC,
  title={Reactions to counterstereotypic behavior: the role of backlash in cultural stereotype maintenance.},
  author={Laurie A. Rudman and Kimberly Fairchild},
  journal={Journal of personality and social psychology},
  year={2004},
  volume={87 2},
  pages={157-76}
}
Social and economic sanctions for counterstereotypical behavior have been termed the backlash effect. The authors present a model of the role of backlash in cultural stereotype maintenance from the standpoint of both perceivers and actors. In Experiments 1 and 2, participants lost a competition to either atypical or typical men or women and subsequently showed greater tendency to sabotage deviants. Moreover, undermining deviants was associated with increased self-esteem, suggesting that… CONTINUE READING
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