Reactions to a black professional: motivated inhibition and activation of conflicting stereotypes.

@article{Sinclair1999ReactionsTA,
  title={Reactions to a black professional: motivated inhibition and activation of conflicting stereotypes.},
  author={Leslie Sinclair and Ziva Kunda},
  journal={Journal of personality and social psychology},
  year={1999},
  volume={77 5},
  pages={885-904}
}
The motivation to form a particular impression of an individual can prompt the inhibition of applicable stereotypes that contradict one's desired impression and the activation and application of stereotypes that support it. Participants, especially those high in prejudice, inhibited the Black stereotype when motivated to esteem a Black individual (because he had praised them). Participants motivated to esteem a Black doctor also activated the doctor stereotype. In contrast, participants… CONTINUE READING

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