Reacquiring Consumer Waste: Treasure in Our Trash?

  title={Reacquiring Consumer Waste: Treasure in Our Trash?},
  author={Nina Brosius and Karen V. Fernandez and H{\'e}l{\`e}ne Cherrier},
  journal={Journal of Public Policy \& Marketing},
  pages={286 - 301}
The reacquisition of discarded objects reshapes linear consumption into a cycle, simultaneously reducing new resources consumed and reducing consumer waste. In this article, the authors examine sustainable consumption behavior in the context of the annual inorganic collection in Auckland, New Zealand. Depth interviews and observations revealed that the recognition that treasure can be found in trash was pivotal in motivating collectors to collect for themselves and others, prolonging the useful… 

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