Reaching the Mobile Respondent
@article{Burger2010ReachingTM,
title={Reaching the Mobile Respondent},
author={C. Burger and V. Riemer and J{\"u}ergen Grafeneder and Bianca Woisetschl{\"a}ger and Dragana Vidovi{\'c} and Andreas Hergovich},
journal={Social Science Computer Review},
year={2010},
volume={28},
pages={336 - 349}
}The aim of this study is to identify the key determinants of high-level mobile phone use in a high-coverage target group by replicating an Australian study conducted by Walsh and White. Factors predicting high-level mobile phone use and relations between self- and prototypical identity are investigated by using an extended version of the theory of planned behavior (TPB). A total of 215 Austrian university students participated by completing two questionnaires, 1 week apart. The first… CONTINUE READING
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