Re-thinking destination competitiveness: The investigation of customer value in scuba diving tourism

@inproceedings{Neto2017RethinkingDC,
  title={Re-thinking destination competitiveness: The investigation of customer value in scuba diving tourism},
  author={Ambrozio Queiroz Neto and Gui Lohmann and Noel Scott},
  year={2017}
}
This study investigates the importance of destination competitiveness attributes in a 'hypothetical successful scuba diving destination' from the perspective of scuba diving tourists. Further, this study also investigates to what extent the level of experience as a scuba diver influences the importance given to destination competitiveness attributes. An online survey was undertaken and the results (n=712) identified ten underlying factors: diving operations, risk perception, diving conditions… CONTINUE READING