Re-Examining the Automaticity and Directionality of the Activation of the Spatial-Valence "Good is Up" Metaphoric Association

@inproceedings{Huang2015ReExaminingTA,
  title={Re-Examining the Automaticity and Directionality of the Activation of the Spatial-Valence "Good is Up" Metaphoric Association},
  author={YanLi Huang and Chi-Shing Tse},
  booktitle={PloS one},
  year={2015}
}
According to the Conceptual Metaphor Theory, people understand abstract concepts depending on the activation of more concrete concepts, but not vice versa. The present research aims to investigate the role of directionality and automaticity regarding the activation of the conceptual metaphor "good is up". Experiment 1 tested the automaticity of the spatial… CONTINUE READING