Rationalizing meat consumption. The 4Ns

@article{Piazza2015RationalizingMC,
  title={Rationalizing meat consumption. The 4Ns},
  author={Jared Piazza and M. B. Ruby and S. Loughnan and M. Luong and Juliana Kulik and Hanne M Watkins and Mirra Seigerman},
  journal={Appetite},
  year={2015},
  volume={91},
  pages={114-128}
}
Recent theorizing suggests that the 4Ns - that is, the belief that eating meat is natural, normal, necessary, and nice - are common rationalizations people use to defend their choice of eating meat. However, such theorizing has yet to be subjected to empirical testing. Six studies were conducted on the 4Ns. Studies 1a and 1b demonstrated that the 4N classification captures the vast majority (83%-91%) of justifications people naturally offer in defense of eating meat. In Study 2, individuals who… Expand
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