Rational choice and the structure of the environment.

@article{Simon1956RationalCA,
  title={Rational choice and the structure of the environment.},
  author={Herbert A. Simon},
  journal={Psychological review},
  year={1956},
  volume={63 2},
  pages={
          129-38
        }
}
  • H. Simon
  • Published 1 March 1956
  • Economics
  • Psychological review
A growing interest in decision making in psychology is evidenced by the recent publication of Edwards’ review article in the Psychological Bulletin (1) and the Santa Monica Conference volume, Decision Processes (7). In this work, much attention has been focused on the characterization of rational choice, and because the latter topic has been a central concern in economics, the theory of decision making has become a natural meeting ground for psychological and economic theory. A comparative… 

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