Rating Customers According to Their Promptness to Adopt New Products

@article{Hochbaum2011RatingCA,
  title={Rating Customers According to Their Promptness to Adopt New Products},
  author={D. Hochbaum and Erick Moreno-Centeno and Phillip Yelland and Rodolfo A. Catena},
  journal={Oper. Res.},
  year={2011},
  volume={59},
  pages={1171-1183}
}
  • D. Hochbaum, Erick Moreno-Centeno, +1 author Rodolfo A. Catena
  • Published 2011
  • Computer Science
  • Oper. Res.
  • Databases are a significant source of information in organizations and play a major role in managerial decision-making. This study considers how to process commercial data on customer purchasing timing to provide insights on the rate of new product adoption by the company's consumers. Specifically, we show how to use the separation-deviation model (SD-model) to rate customers according to their proclivity for adopting products for a given line of high-tech products. We provide a novel… CONTINUE READING
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