Rapid response learning of brand logo priming: Evidence that brand priming is not dominated by rapid response learning.

@article{Boehm2018RapidRL,
  title={Rapid response learning of brand logo priming: Evidence that brand priming is not dominated by rapid response learning.},
  author={Stephan G. Boehm and Ciaran Smith and Niklas Muench and Kirsty Noble and Catherine Atherton},
  journal={Quarterly journal of experimental psychology},
  year={2018},
  volume={71 8},
  pages={
          1807-1816
        }
}
Repetition priming increases the accuracy and speed of responses to repeatedly processed stimuli. Repetition priming can result from two complementary sources: rapid response learning and facilitation within perceptual and conceptual networks. In conceptual classification tasks, rapid response learning dominates priming of object recognition, but it does… CONTINUE READING