Ranking for the conversion funnel


In contextual advertising advertisers show ads to users so that they will click on them and eventually purchase a product. Optimizing this action sequence, called the conversion funnel, is the ultimate goal of advertising. Advertisers, however, often have very different sub-goals for their ads such as purchase, request for a quote, or simply a site visit… (More)
DOI: 10.1145/1835449.1835476


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