Ranking Pages by Topology and Popularity within Web Sites

@article{Borges2006RankingPB,
  title={Ranking Pages by Topology and Popularity within Web Sites},
  author={Jos{\'e} Luis Cabral de Moura Borges and Mark Levene},
  journal={World Wide Web},
  year={2006},
  volume={9},
  pages={301-316}
}
We compare two link analysis ranking methods of web pages in a site. The first, called Site Rank, is an adaptation of PageRank to the granularity of a web site and the second, called Popularity Rank, is based on the frequencies of user clicks on the outlinks in a page that are captured by navigation sessions of users through the web site. We ran experiments on artificially created web sites of different sizes and on two real data sets, employing the relative entropy to compare the distributions… CONTINUE READING