Randomised controlled trial of alternative messages to increase enrolment in a healthy food programme among individuals with diabetes

@article{Gopalan2016RandomisedCT,
  title={Randomised controlled trial of alternative messages to increase enrolment in a healthy food programme among individuals with diabetes},
  author={A. Gopalan and J. Paramanund and P. Shaw and D. Patel and J. Friedman and C. Brophy and A. Buttenheim and A. Troxel and D. Asch and K. Volpp},
  journal={BMJ Open},
  year={2016},
  volume={6}
}
Objectives We compared the effectiveness of diabetes-focused messaging strategies at increasing enrolment in a healthy food programme among adults with diabetes. Methods Vitality is a multifaceted wellness benefit available to members of Discovery Health, a South Africa-based health insurer. One of the largest Vitality programmes is HealthyFood (HF), an incentive-based programme designed to encourage healthier diets by providing up to 25% cashback on healthy food purchases. We randomised adults… Expand
4 Citations

Paper Mentions

Interventional Clinical Trial
The Vitality HealthyFood benefit is a three-tiered incentive program designed to encourage healthier food choices amongst members of Discovery Health's Vitality program. Once enrolled… Expand
ConditionsDiabetes, Diet, Incentives, (+1 more)
InterventionOther

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